Videos 

The Xmas short



Final December, we punctually been given the Xmas wishes short. But, let’s notify the reality: no person had time to do the job on it. We sent our consumers an e mail with a online video. The online video demonstrates an e mail discussion between an account of the company and the Innovative Director, talking about Xmas short. The useless line is pretty limited but no creatives can do the job on the short. There’s no answer but just one: the account will do the job on the creative imagination. At the conclusion of the online video, the customer instantaneously receives an e mail with the Xmas wishes, the account way. Ironizing on the agency’s dynamics, the online video would make the customer aspect of the tale.

Art Director: Andrea Martinucci
Copywriter: Barbara Bigi
Govt Innovative Director: Laura Sordi
Innovative Director: Daniele Dionisi, Alessandro Izzillo
Strategic Planner: Valerio Rufo
Venture Manager Interactive: Francesco Pandolfi, Mattia Paiano
Digital Strategist: Luana Ciattaglia
Movement Graphic: Leonardo Siniscalco
Shopper: Lowe Italy
Kind: e mail advertising

Likes: three

Seen: 1131

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The Christmas brief

Last December, we punctually received the Christmas wishes brief. But, let’s tell the truth: nobody had time to work on it. We sent our clients an email with a video. The video shows an email conversation between an account of the agency and the Creative Director, talking about Christmas brief. The dead line is very tight but no creatives can work on the brief. There’s no solution but one: the account will work on the creativity. At the end of the video, the client instantly receives an email with the Christmas wishes, the account way. Ironizing on the agency’s dynamics, the video makes the client part of the story.



Art Director: Andrea Martinucci

Copywriter: Barbara Bigi

Executive Creative Director: Laura Sordi

Creative Director: Daniele Dionisi, Alessandro Izzillo

Strategic Planner: Valerio Rufo

Project Manager Interactive: Francesco Pandolfi, Mattia Paiano

Digital Strategist: Luana Ciattaglia

Motion Graphic: Leonardo Siniscalco

Client: Lowe Italy

Type: email marketing

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