The Xmas short



Final December, we punctually been given the Xmas wishes short. But, let’s notify the reality: no person had time to do the job on it. We sent our consumers an e mail with a online video. The online video demonstrates an e mail discussion between an account of the company and the Innovative Director, talking about Xmas short. The useless line is pretty limited but no creatives can do the job on the short. There’s no answer but just one: the account will do the job on the creative imagination. At the conclusion of the online video, the customer instantaneously receives an e mail with the Xmas wishes, the account way. Ironizing on the agency’s dynamics, the online video would make the customer aspect of the tale.

Art Director: Andrea Martinucci
Copywriter: Barbara Bigi
Govt Innovative Director: Laura Sordi
Innovative Director: Daniele Dionisi, Alessandro Izzillo
Strategic Planner: Valerio Rufo
Venture Manager Interactive: Francesco Pandolfi, Mattia Paiano
Digital Strategist: Luana Ciattaglia
Movement Graphic: Leonardo Siniscalco
Shopper: Lowe Italy
Kind: e mail advertising

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Seen: 1131

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