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How To Build a Exclusive Price Proposition (UVP)



This limited, entertaining enterprise video delivered by www.chunkofchange.com enterprise author, marketing nad eCommerce specialist Olga Mizrahi will get you …

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How To Create a Unique Value Proposition (UVP)

This short, entertaining business video delivered by www.chunkofchange.com business author, marketing nad eCommerce expert Olga Mizrahi will get you understanding how to use UVP as the basis of all your business communication. Now, the boring definition: A value proposition is an inherent promise of benefit that a business and/or organization gives the customer, employee, or business partner. The customer understands the value as a benefits minus cost equation for a product or service in the given market. A large part of determining value is comparing to alternatives. Therefore, it is paramount that the firm communicates the *unique* part of the UVP, answering the "Why should they choose you?" and "What makes you different?" questions that are the most overlooked part of any business transaction.

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6 Thoughts to “How To Build a Exclusive Price Proposition (UVP)”

  1. This video is so inspiring-more especially on asking your customers why they chose you

  2. NJ

    This defiantly will help me in my exam tomorrow , thanks

  3. We are into the creative stage where new minds are challenged to be free to create something new. Something unique. On this video's case, it inspires the new investors or business people to think of their 'edge' above the other, that is, I hope will be a source of healthy entrepreneurial competition. Thanks for the idea. Keep it up!

  4. I'm at the University of Hertfordshire, England and this has been helpful for my research work. 

  5. Thanks, Leticia, and thanks for reaching out!

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