David Brier on the Aha Instant, Women and the Most Costly Slip-up in Branding

In this video clip, I was interviewed to provide my insights into what will work for firms, their efforts at building manufacturers that work, and some successful methods. In this excerpt, I explain “the Aha second” that clientele arrive at. I also expose a little something women of all ages can do that guys may well be genetically unable to do and the ultimate phase concludes with the most expensive blunder companies can make.

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